Information
Milan, Edizioni SAPERE, 1929-30. In folio. 5 volumes. Numerous illustrations in color and black and white, on glossy paper, scattered foxing, red cloth bindings on the back, red and white colored paper on the boards, abrasions.
Specialist Notes
The women's magazine "Lidel" was born in May 1919, in a very flourishing context for Italian publishing, which had made Milan its undisputed capital. The luxury magazine was a means of spreading high fashion and was aimed at a completely different type of audience compared to the rotogravure, at a woman whose high standard of living guaranteed a certain degree of cultural and social freedom, and of spending. "Lidel" can be included in this type of press; indeed, it can be said that it represents an emblematic case. Its combative founder was Lydia De Liguoro, a journalist who remained at its head until 1923, when she moved on to lead another important magazine of the period, "Fantasie D'Italia", the official voice of the Fascist National Federation of the Clothing Industry. The title of the magazine, "Lidel", was an acronym of the topics that readers would find inside: Readings, Illustrations, Drawings, Elegance, Work. Fashion, therefore, was only one of the many topics covered and discussed in the pages of the newspaper, which aimed to give space to even more challenging topics. An important change of direction occurred in 1927, when Gino Valori took over as head of the periodical. The changeover at the top of "Lidel" was contemporary with an increasingly less hidden reference to fascist ideology. And so, in more than one article, we find citations of the various bodies created by fascism or the Opera del Dopolavoro, or praise is given to the government's ability, which was able to revitalize various Italian sectors, such as, precisely, sports.
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Condition report
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