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€ 600 - 1.200
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€ 1.560
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Information
pencil on canvas thin cardboard
22,5 x 29 cm
Preliminary drawing made by Seneca for the famous advertising poster for Amaro Felsina Ramazzotti published in 1937. Among the founders of Italian poster art in the early 20th century, Seneca with his graphic language, initially close to the elegant refinement of Dudovich, later the brief futurist interlude will trace highly original results. What was unique to him and made his style unmistakable was the development of a volume form that he used on numerous advertising posters, some of which for Buitoni, others for Ramazzotti and still others for different companies, showing that he preferred, if despite the inevitable two-dimensionality of the poster, the plastic research. Signed.
22,5 x 29 cm
Preliminary drawing made by Seneca for the famous advertising poster for Amaro Felsina Ramazzotti published in 1937. Among the founders of Italian poster art in the early 20th century, Seneca with his graphic language, initially close to the elegant refinement of Dudovich, later the brief futurist interlude will trace highly original results. What was unique to him and made his style unmistakable was the development of a volume form that he used on numerous advertising posters, some of which for Buitoni, others for Ramazzotti and still others for different companies, showing that he preferred, if despite the inevitable two-dimensionality of the poster, the plastic research. Signed.