Two monuments of Neapolitan culture of the early twentieth century, a confrontation between titans. Il Giorno is the daily newspaper founded in Naples in 1904 by G. Natale and M. Serao, who directed it until his death. Called the “political-literary morning paper”, it was born with the intent to sensitize and educate the Neapolitan people, analyzing in detail cardinal themes such as the Southern Question, the newspaper defended freedom of the press and provided support for the entry of the socialists into the central government, identifying early on the risks posed by the nascent fascist regime. The newspaper ceased publication in 1927, a month after the writer's death. Gino Doria was a regular contributor to the newspaper, with his intelligent, sarcastic and cultured pieces. The first letter is from March 26, 1924, where we read: "Natale and I would like to talk to you about journalistic things that might interest you. If you want to come home, the best time is in the morning, before eleven". From then on, a regular collaboration began that would end shortly before his death, when Serao wrote to him on June 14, 1927: "My dear Doria, why have you abandoned us? We need articles, screens, some nice little columns.... We can compensate you, as we have always done. Be a good boy, show yourselves; let's try to support each other in this murky life! I, then, need so much support!". He became editor-in-chief for Il Giorno, and these letters testify to the regular professional relationship but not only that that existed between Serao and Doria, together the backbone of the newspaper. "From the beginning of 1904 to the final issue of August 26, 1927 (a month after the lady's death) Il Giorno represented "seraism" in all its forms, from the most elite to the worst, and never admitted interference that could alter its character. I will say more: the editors and collaborators all gradually conformed to the style of Donna Matilde, who often assigned one of them to write the article, the "screen" that she would sign . And Doria was one of the most constant authors of "screens"..."Even if, according to Doria's account – later denied by later scholars – Il Giorno had a relative weight at the time in political terms, in reality with the horseflies and the society news, Serao had broadened the narrative to the lower and lower middle class. The horseflies appeared on the front page (and the tail was the small post office)."