Information
(Milan), Motta, [print: Graf. Amar - Milan], 1954 (November), 67.5x47.5 cm., Poster printed on the front only, photographic montage and drawing in black and purple on a yellow background by an anonymous author (Luciano Venchi?). Offset printing.
Specialist Notes
Original advertising poster. It is one of the first sweepstakes. Important document of the history of consumerism: the icons of the time are among the prizes: an Alfa Romeo 1900 Super, the Singer sewing machine, the Piaggio Vespa, the Raymond Electric television, the Mabo refrigerator, etc. Text: "A few seconds are enough to answer, with simple crosses, the new questions on the identity cards that accompany each Motta and Mottino panettone and each Motta Colomba - By sending the completed forms to Motta Inquisition, Viale Corsica 21 Milan, you will collaborate with the 4th survey on sweet foods with collaboration prizes worth 50 million lire. 1st draw by January 31, 1955 - 2nd draw by May 31, 1955 ".
Contact
Condition report
To request a Condition Report, please contact libriestampe@finarte.it
The department will provide you with a general report of the condition of the property described above. Please note that what Finarte declares with respect to the state of conservation of the objects corresponds only to a qualified opinion and that we are not professional conservators or restorers.
We urge you to consult with a restorer or conservator of your choice who will be better able to provide a detailed, professional report. We always suggest prospective buyers to inspect each lot to satisfy themselves as to condition during the exhibition days as indicated in the catalog.
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